Samuel
Akintunde
I help African businesses and Western businesses cross into each other's markets intelligently, using design thinking to discover before they build.
The biggest opportunities in global business sit right at the border between Africa and the Western world. I work in that gap.
What informs this work
Training
Royal College of Art
Trained at the world's top-ranked creative university, where the discipline is interrogating the problem before touching the solution. Rigour first. Craft second.
Practice
Two markets, every week
Designing the UK National Data Library. Running an innovation studio focused on Africa. Two practices held in parallel. Lived, not observed.
What I offer
Work with me →From first insight to final product, and every stage in between.
Design Consulting
End-to-end UX, UI, and product design for founders and teams building across African and Western markets. From early-stage discovery to shipped product.
Innovation Workshops
Half-day and full-day sessions that move teams from vague ambition to clear, testable direction. Real problem-framing, not theory.
Brainstorming & Ideation
Structured creative sessions that surface the right ideas, not just the loudest ones. Built around real insight, not assumption.
Speaking
Keynotes, panels, and talks on design thinking, cross-market innovation, and the Africa-West opportunity. Available for conferences, corporate events, and boardrooms.
Training & Capacity Building
Practical design and innovation training for teams who want to build better, from design thinking fundamentals to cross-market strategy.
Strategy & Market Discovery
Helping businesses understand new markets before they build for them. Research, insight synthesis, and strategic direction for African and Western expansion.
Newsletter
Ideas worth sitting with
I write about design, innovation strategy, and what it really takes to build things that work across cultures and contexts. No noise. Just thinking.
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