Africa-rooted · West-based
Samuel
Akintunde
I help African businesses and Western businesses cross into each other's markets intelligently, using design thinking to discover before they build.
The biggest opportunities in global business sit right at the border between Africa and the Western world. I work in that gap.
What informs this work
Training
Royal College of Art
Trained at the world's top-ranked creative university. The RCA sharpened how I think about design as a discipline — rigorous, critical, and grounded in real human need.
Community
London's innovation circle
I move in rooms with some of the most serious innovation thinkers and practitioners in London and I bring what I learn there into every engagement.
Practice
Built inside two worlds
Designing UK national digital infrastructure by day. Running an innovation studio focused on Africa by night. This is not theory, it is lived experience on both sides.
What I do
Interaction Designer
Currently building UK national digital infrastructure.
Innovation Strategist
Helping businesses cross markets intelligently.
Design Consultant
UX, UI, and brand for cross-border founders.
Speaker
On stage at conferences and boardrooms.
Studio Founder
Building designFleet_studio.
Community Builder
Growing DigiHive Network.
Innovation workshops
For companies that want to innovate but keep building things that do not stick.
I lead sessions that move teams from vague ambition to clear, testable direction in a single day. Not theory. Live problem-framing, real discovery, and decisions you can act on before you leave the room.
Problem framing
We find the real question before we touch a solution.
Real discovery
Grounded in what is actually true, not what is assumed.
Actionable output
You leave with decisions, not decks.
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Newsletter
Ideas worth sitting with
I write about design, innovation strategy, and what it really takes to build things that work across cultures and contexts. No noise — just thinking.
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